Buy Local Spend Local is a regional program, developed by Canidae Consulting, that connects Credit Union members to locally-owned businesses in your community, encouraging members to not only BUY LOCAL, but to also SPEND LOCAL by using the credit union’s debit or credit card for purchases.
This unique program benefits local business owners, local Credit Unions and Credit Union members.
How Does it Work
Participating local businesses will be listed, by category, on a customized, turnkey site. Featured businesses commit to providing a special offer or discount to patrons paying with the Credit Union’s debit or credit card.
The credit union commits to reimbursing select, random transactions when members use their debit or credit card to patronize participating stores, restaurants, service providers, and other businesses.
Canidae will build and manage your co-branded Buy Local Spend Local website, and provide customized sales materials (along with sales training) for your Branch Managers and Business Development Officers. When your Credit Union has sold the service to a local business, we will manage the ongoing relationship with the business and program details, coordinate their listing and special offers (if applicable) and provide supplemental sales support.
Canidae will manage the promotion to members to increase awareness, participation and spend on your Credit Union’s cards. This includes creating promotional emails and other materials on your behalf, and crafting social media posts regarding the program.
The program features professionally-designed outreach materials, customized point-of-sale display items, a branded online marketplace, and dynamic social media presence to KEEP LOCAL MONEY LOCAL.
Credit Unions Receive:
- A turn-key program that more than pays for itself
- Increased non-interest income through interchange and a unique revenue-share model
- Exclusivity within your local market(s)
- Specialized local discounts to offer members
- Demonstration of commitment to locally-owned businesses
- New membership driven through the employees of participating businesses