Buy Local Spend Local is a regional program that connects your members to locally-owned businesses in your community, encouraging them to not only BUY LOCAL, but to also SPEND LOCAL by using your credit union’s debit or credit card for purchases.
As a participating Credit Union in Buy Local Spend Local; your members will have access to special offers from local businesses and the opportunity to have their purchases reimbursed (by you) for shopping at partnering businesses and paying with your card.
Credit Unions Receive:
- A turn-key program that more than pays for itself
- Increased non-interest income through interchange and a unique revenue-share model
- Exclusivity in the program within your local market(s)
- Specialized local discounts to offer members
- Demonstration of your commitment to locally-owned businesses
- New membership driven through the employees of participating businesses
This affordable, effective solution is turnkey, with Canidae providing the following:
Canidae will build and manage your co-branded Buy Local Spend Local website, and provide customized sales materials (along with sales training) for your Branch Managers and Business Development Officers. When your Credit Union has sold the service to a local business, we will manage the ongoing relationship with the business and program details, coordinate their listing and special offers (if applicable) and provide supplemental sales support.
Canidae will manage the promotion to members to increase awareness, participation and spend on your Credit Union’s cards. This includes creating promotional emails and other materials on your behalf, and crafting social media posts regarding the program.